FUSE Coworking gives people a place to enjoy working. FUSE provides coworkers with everything they need to succeed: a place to work with blazing-fast internet; meeting space; and, of course, coffee. On top of meeting the physical demands of a great space, FUSE immerses coworkers in a culture where people can bounce ideas off others, learn from other businesses’ experiences and put their brains together to form unique solutions. In short, FUSE gives startups, entrepreneurs, corporate innovators, freelancers and telecommuters a place to call work.
FUSE was using a coworking software for their booking, tours, hosting their website and billing their members. It was a big pain to use and an even bigger pain to update their website. So like so many others, they never updated their website. In 2019 they planned on moving to a new software for their coworking needs that was more user friendly. However, that also meant they lost their website as the old software was hosting it. Thankfully, this also presented an opportunity to better represent FUSE online.
We worked together with the FUSE marketing team to translate their brand strategy into their website strategy. We reviewed their target markets and personas, messaging, and business goals. This allowed us to create a website that would better align with what they needed both as a business and a community asset. It was decided to build the site on WordPress with a few integrations to better manage their online content and events. The whole team was excited about the launch and new website.
The website launched at the end of January 2019. The website is now much more valuable for potential customers and the general public. In addition, the website is now responsive and caters to a mobile customer.